THE DIFFERENCE

Enriching brands and transforming the way that people engage with them.

Ingram Micro

As the US$40+ billion global leader in technology distribution, Ingram Micro needed to communicate its leadership and signal evolution into a wide range of new and evolving services. This was as important to customers as it is to Wall Street. The brand idea, “Realize the Promise of Technology”, became a platform to create a new identity and comprehensive visual system to help all key audiences understand the breadth and value Ingram provides.