Enriching brands and transforming the way that people engage with them.


The merger of Pacific Internet and Asia Netcom created a pan-Asian leader in telecommunications. The new company needed a strong identity that would work in every country, and establish a platform to become a leading integrated technology solutions provider. The brand idea of “Powering a Connected Asia” truly signals what the business is and where it is headed. We shaped the brand, created the identity, and developed the brand platform for the look of the new company everywhere.