BrandClan is a global partnership of recognised brand experts with multi-sector experience.
“Brands that challenge the norm, like competitive sport, test the limits of our imagination and courage, and engage in new ways.”
Chris is a founding partner of the BrandClan and leads its activities in EMEA territories. He is a strategic and creative director with 30 years experience of working for global businesses such as FIFA, IAAF, Aegon, OneWorld, Volvo, Adidas, Mobil, Bic and many others.
He established Whitestone International in 2000, after 10 years as a director at Interbrand, to focus on building ‘brands’ as holistic commercial assets designed to meet both hard and soft business targets. His approach focuses on the greater impact and ROI delivered by brand strategy and brand expression being integrated activities (aligned with the business plan and internal cultures) and how they are translated into B2B and B2C business channels and drivers.
Key to the processes he uses is achieving unity in multi-national and multi-stakeholder environments enabling platforms to be developed that challenge and change the norm in both international and national business frameworks.
“Brands can be powerful catalysts to transform business, but they must be carefully managed.”
John is a founding partner of BrandClan, and leads initiatives in the Americas. He is a strategic leader with expertise across a diverse group of industries and brand challenges. His experience crosses borders and cultures, and has been focused on finding central brand ideas that can galvanize an organization to achieve new levels of growth. Having founded BrandTaxi in 2001, he has been able to bring experienced insight to a variety of brand challenges.
Considered one of the pioneers of Brand Architectures, John is passionate about finding ways to help key audiences more easily access and engage with global brands. In the complex world businesses compete in today, finding the simple, clear paths to understanding can be a powerful way to unlock enormous corporate value.
“As Asia finds its feet as an economic powerhouse, the challenge to build brands that captivate a new global generation will be its biggest challenge.”
Almost 30 years in consulting spanning public relations, marketing design, brand strategy and brand management. She was previously Chairman and Managing Director of Interbrand Singapore, and a member of the worldwide Group Board. In addition, she chaired the Interbrand Foundation in Asia and was responsible for regional development in Asia.
Kim has worked on multiple global and regional programmes for diverse brands across multiple sectors, ranging from financial services and telecommunications; to healthcare and education, to hospitality and retail. She has served as a board director on multiple Singapore government boards including International Enterprise Singapore, Spring Singapore, and DesignSingapore Council.