Enriching brands and transforming the way that people engage with them.
The acquisition and merger of NatSteel into the Tata Steel global business became more pressing when Corus in Europe, was rebranded as Tata Steel. Our involvement in a regional Asia Pacific brand alignment involved both on-the-ground research with the trade to uncover local sentiments, as well as recommendations for the transition.
"Kim and the Activiste team have done a great job for us in carrying out a market survey on our existing brands across the different countries in Asia-Pacific …
Kim and her team provided strategic thinking, strong ability to understand the existing cultures and an ability to adapt local differences into their research and recommendations.This made the outcomes valuable and useful in our designing and implementation of our marketing plans.”
Vice President, Marketing, NatSteel Holdings